The HoverCode Advantage

If you’re familiar with Linktree, you’ll understand Hovercode right away. Hovercode is a Linktree-style tool that gives you one-to-many sharing: you create a single link, then place multiple destination links behind it so different customer segments can quickly find what they care about.

This is Power Move #21: leverage—especially for small-business owners who are sometimes strapped for cash. In an ever-changing environment, your goal is to get more impact from the same effort: post once, reach more people, and guide them to the right next step.

Here’s a simple analogy. A basic Facebook post with no image, tags, or hashtags usually reaches a limited audience—often close to “one post, one small circle.” But when you add an image that reinforces the message, tag relevant people, use a few hashtags, and (when it makes sense) boost the post with paid ads, your reach expands. The point isn’t Facebook—it’s the compounding effect of stacking tools that amplify one action.

Hovercode works on the same principle. Instead of sharing a bunch of separate URLs, you share one Hovercode link that contains multiple links behind it. You don’t need a million links—often 10 or fewer is plenty. The benefit is simple: you can guide different audiences to different destinations (your website, product categories, booking page, email signup, or social channels) while keeping your public-facing link consistent.

Another advantage is that Hovercode is easy to get started with. Like many platforms, there’s a free option with limits, and you can upgrade if you want more customization—such as using your own domain. Setup is straightforward: add your title and description, add your links and link titles, customize the look, publish, and you’re done.

We first used Hovercode with Doo Rag Nation, our eCommerce brand that makes premium doo rags that feel good, fit right, and hold up—from workdays to weekends. We organized the links by priority: first, a link back to the main website, then key product categories, then social channels. One of our favorite plays is using a rotating “Product of the Week” link: we update that destination weekly while the Hovercode URL stays the same. It keeps promotions fresh without forcing us to change the link everywhere it’s posted.

No matter what you sell, the principle is the same: find smart ways to leverage your attention, traffic, and customer pathways. If you want to learn more about Hovercode, visit their website at www.hovercode.com.

About the Author: Alvin Benjamin is the founder of Doo Rag Nation and a small-business owner focused on practical leverage strategies that turn attention into action and sales.